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Problem：WSR (Women's Services&Resources) is a department on BYUH (Brigham Young University Hawaii) campus that has just been established for less than a year. The purpose of this department is to care for and assist female students in need on campus. The biggest problem they encounter is that their popularity is not high because they have just been established.

Solution：One of the most popular marketing tools currently is social media. So I created a one month social media action plan for WSR in my IMC plan. WSR can increase its visibility among students by publishing information that interests them, useful resources, and notifications of activities. Simultaneously design some long-term activities to help students regularly learn about WSR. Yoga day or movie night is one of the most effective activities.

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Detailed plan can be found in Excel
 

Problem：NCAA is a famous sports competition between American campuses. I was fortunate enough to participate in the marketing promotion of the 2022 NCAA (Basketball Tournament) on BYUH campus. The problem faced by NCAA is that there are a large number of international students on BYUH's campus, and basketball is not the most popular sport in their country. Or most students are not interested in basketball games.

Solution：NCAA is a famous sports competition between American campuses. I was fortunate enough to participate in the marketing promotion of the 2022 NCAA (Basketball Tournament) on BYUH campus. The problem faced by NCAA is that there are a large number of international students on BYUH's campus, and basketball is not the most popular sport in their country. Or most students are not interested in basketball games.

Click on the image to learn more detailed information
 
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Problem：WSR hopes to attempt to establish a childcare center in the Laie community in Hawaii, where they would like to know the opinions of nearby community members and the budget information of a regular childcare center.
 

Solution：My team and I conducted a research survey on community members and obtained valuable data. And based on the data, analysis and summary were conducted. At the same time, we also investigated the rental prices in Hawaii and the budget situation of some regular childcare centers, and created a budget based on the local community situation.

learn more details by viewing the file
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